Philip Kotler

Philip Kotler is an influential American marketing expert and professor, often referred to as the "father of modern marketing." He has authored over 80 books and countless academic articles on the subject of marketing, and his work has had a significant impact on the development of marketing strategies used by businesses around the world. Through teaching, speaking engagements, and writing, Kotler has helped to shape marketing as a field and has been recognized with numerous awards for his contributions.