The Next-Generation Strategy conference saw over 750 executives from the Middle East and North Africa come together in Cairo to discuss a range of strategic topics. Keynote speakers included leading experts Michael Porter, Roger Martin, Costas Markides, and Jeroen De Flander, who covered areas such as competition, executing strategy, and building high-performing organizations. The conference was hailed as a success, providing executives with valuable insights and tools for improving their strategic thinking and decision-making. Overall, the event was an excellent opportunity for business professionals to learn from some of the most respected names in strategy.