Philip Kotler, the father of modern marketing, spoke about the future of marketing to 1800 participants for the first time in Cairo. He discussed the impact of technology on the industry, and the need for marketers to adapt to changes in consumer behavior, focusing on customer experience, personalization, and social responsibility. As technology continues to evolve, marketers will need to adapt their strategies to keep up with the changing needs of consumers. In addition, marketers will need to provide personalized experiences and demonstrate social responsibility to build trust and loyalty with consumers. Specific trends likely to shape the future of marketing include AI, social media, data, personalization, and sustainability.